The Sport Management & Entertainment Program provides students and practitioners with a unique opportunity to explore the connection between sports business and the natural, cultural and social environment from the unique perspective of a foreign culture and business environment.

Through their learning experiences and projects, students apply knowledge from the classroom to solve real-world problems and see firsthand how sports businesses and organizations are tackling the challenges of sustainability.

Especially in the FAIR Lab program, under the guidance of a mentor, interdisciplinary teams of students engage in a project with FAIR’s partner companies, public administrations, and non-profit organizations.

Projects deliver professional and effective analysis, advice, and recommendations that are immediately useful to give advice especially to local organizations in Florence.

Summer and Winter Programs

Italy is a nation famous for soccer and its incredible fans, but also for having hosted many Olympic and world sport events. It is also famous for its numerous professional sport leagues, federations, and grassroots sport organizations.

The Sport Management Program is designed to offer participants a real experience in the industry of sport not only from the perspective of the “business-as-usual” sport industry, but also from a holistic a responsible perspective. The aim is to show the power of sport to create positive messages and impacts, the role of volunteerism, the realization of sustainable sport events in urban areas and on the mountains or different and alternative management models. 

The Sport Management Program runs all the year during the Summer and Winter and it is host in Florence or Moena, the Fairy of the Dolomites and one of the Alpine Pearls. The Program can also be organized both in Florence and Moena on the needs of our participants. 

 Courses: Courses will be in Sports Management, Sports Marketing, Social Media and Advertising, Sports in Italian Society, Innovation and Quality in Sport, Events and Stakeholder Management, Sport Branding and Communication, Ethics and CSR in Sport.

 The FAIR Lab Program

The Fair Lab provides students with knowledge and tools to study, analyze and develop responsible projects for third parties – businesses and organizations – during their study abroad program.


 Project features



 Learning outcomes

Additional Courses

While in Florence, students can tailor their experience to fit their educational goals by taking other courses.


Students can add for internship opportunities as a single course (3, 4 or 6 credits) in case they apply for the Certificate Program (15 credits minimum).  

 In a nutshell


Admission is on a rolling basis and is selective. Students may apply at their school or request more information at  .